Table with maps, photographs, and a digital device displaying a travel booking website. A pair of sunglasses rests on the maps, which include a detailed road map and photographs of mountains and water.
Table with maps, photographs, and a digital device displaying a travel booking website. A pair of sunglasses rests on the maps, which include a detailed road map and photographs of mountains and water.

aDX Dashbaord

TravelEdge — Enterprise travel platform

Redesigned a legacy travel agent dashboard into a modern, task-oriented experience that streamlined workflows, improved usability, and supported business growth through actionable insights and follow-up management.

Role

Lead Product Designer

Focus

UX Strategy • Dashboard Design • Information Architecture • Interaction Design • Workflow Optimization

Impact

Modernized a platform used by 300+ travel agents supporting 20,000+ travelers and over $40M in revenue.

Initial sketch and detailed wireframes of a secure payment gateway interface for entering payment details, confirming payment, and printing or sending receipts.
Initial sketch and detailed wireframes of a secure payment gateway interface for entering payment details, confirming payment, and printing or sending receipts.

Opportunity

TravelEdge’s Agent Digital Experience (aDX) homepage had not been updated in over four years and no longer supported the evolving workflows and operational needs of travel agents. The redesign aimed to transform the homepage into a more actionable, task-oriented experience that helped agents manage client activities, stay organized, and grow their business from a centralized dashboard.

Design goals

  • Simplify navigation and reduce cognitive load

  • Modernize the visual experience through updated UI patterns, lighter layouts, and icon-based navigation

  • Improve task management and workflow efficiency

  • Surface key business insights, KPIs, and high-priority actions more effectively

  • Create a scalable framework for future dashboard functionality and feature growth

A digital screenshot of a payment form webpage in progress, with sections for entering payment details like name, address, expiry date, and verification number.
A digital screenshot of a payment form webpage in progress, with sections for entering payment details like name, address, expiry date, and verification number.

Simplified architecture

Redesigned the navigation and overall page structure to improve organization and usability. Simplified top-level navigation to prioritize essential actions, introduced a vertical menu for better content hierarchy and flow, and expanded the layout to better accommodate dashboard content and task-management workflows.

Screenshot of a web dashboard for managing travel and booking information, showing various tabs such as itinerary builder, air, cruise, hotel, insurance, transfers, activities, and more, with a background image of a canal scene in Venice, Italy.
Screenshot of a web dashboard for managing travel and booking information, showing various tabs such as itinerary builder, air, cruise, hotel, insurance, transfers, activities, and more, with a background image of a canal scene in Venice, Italy.

Task-oriented workflow

Designed and integrated a new “To Do’s” experience that combined automated and manual follow-up activities, helping agents track trip completion tasks, maintain client engagement, and improve close rates. Introduced task-management features such as:

  • Snoozing tasks for later follow-up

  • High-priority indicators

  • Unread notification states

  • Action-oriented dashboard patterns

These updates established the foundation for a more workflow-driven agent experience.

Outcome

Created a more intuitive and task-driven experience for aDX by redesigning key workflows, interaction patterns, and UI specifications for a platform used by 300+ travel agents serving over 20,000 travelers and generating more than $40M in revenue.

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