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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755104781619-EPI4TWEZ3AG1N10L9UIC/imgg-demo-nLRbokBp.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755104781623-DGTAO9NX3OTYBHTTBTMJ/imgg-demo-dr4UJ5bT.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755104781626-M1SKQ61NMXC540MDKFD4/imgg-demo-nD6Pzw4T.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/d84d5061-a771-4091-9923-0ec1bef5d18c/BestPractices-Cover3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/90d87a5c-37b5-42f3-80ab-4e4a23349899/BasicCover.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/456c2b9c-1b32-4e46-9c96-648468ddf44b/DecodingDigital-Thumbnail.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/ab8026f9-d3a7-469a-b139-9b12035dc400/Basic%2BCover2.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/abb92da5-28de-4f85-a1c1-b1156ebd9fb4/adx-dashboard-cover-2.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/client-pay-krf9s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536767311329-0DAH4GT50COC3MBAWK4O/ClientPay-Sketches.jpg</image:loc>
      <image:title>Work - aDX Client Pay - Created a flow of screens for the client to pay for the trip, including payment, authentication, and print/send receipt pages.  (Copy)</image:title>
      <image:caption>Created a flow of screens for the client to pay for the trip, including payment, authentication, and print/send receipt pages. Worked closely with the Business Analyst and his design scope to iterate on the payment process, giving clients of aDX agents the ability to pay directly on a secure payment page rather than giving their credit card to agents over the phone. This reduced the need for agents to collect sensitive credit card information over the phone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536767155682-SC4V4CSILK5PR2JSPQQC/ClientPay-Screens2.jpg</image:loc>
      <image:title>Work - aDX Client Pay</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/website-redesign-c7nld</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536795662824-331AUZDFVRIY9A21AHK0/KT-Homepage6a.jpg</image:loc>
      <image:title>Work - Kensington Tours Website Redesign - Handled overall management and redesign of the Kensington Tours website for audiences looking for tailor-made journeys, carefully crafted to deliver personalized travel plans. (Copy)</image:title>
      <image:caption>Handled overall management and redesign of the Kensington Tours website for audiences looking for tailor-made journeys, carefully crafted to deliver personalized travel plans. Successfully completed competitive research, user analysis, wireframes, high-fidelity mockups, style guide, UI pattern library, CSS, HTML framework, user-testing, A/B testing, proofreading and sourcing all imagery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536795719139-WKN8GEM38OCXBPCQ4BTK/KT-Homepage6B.jpg</image:loc>
      <image:title>Work - Kensington Tours Website Redesign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/intranet-redesign-a9ar9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536796559475-1LBBU65X7QG7DB40HZYY/TEintranet-Screens4.jpg</image:loc>
      <image:title>Work - TravelEdge Intranet Redesign - Redesigned the Travel Edge intranet to resolve a few issues around the organization of information, the ease of finding information and the aligning the overall design with the branding.  (Copy)</image:title>
      <image:caption>Redesigned the Travel Edge intranet to resolve a few issues around the organization of information, the ease of finding information and the aligning the overall design with the branding. The main goal was to make sure that the features and functionalities of the intranet was providing value to the business. Travel agents were looking for something that was user-centric and functional so that they could get their work done efficiently. Visually reorganizing and consolidating some of the pages helped with this effort. The idea for tile-focused navigation was derived from interviews done with a select group of travel agents as part of a larger research initiative. Adding images to the tiles and background added to the overall look and feel of Travel Edge as a travel-based company. Larger font-sizes and descriptive call-to-actions were introduced to bring clarity and help the purpose of the dashboard, which is to direct agents quickly to what they’re looking for.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/adx-dashboard-l8syh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1537312192253-UU61B7O3NHIAJ4SAZFD2/Dashboard-Screen6.jpg</image:loc>
      <image:title>Work - aDX Dashboard - This was a good opportunity for me to apply newly developed UI patterns to an existing page that had not changed for over four years. (Copy)</image:title>
      <image:caption>This was a good opportunity for me to apply newly developed UI patterns to an existing page that had not changed for over four years. The purpose of redesigning the Agent Digital Experience (aDX) homepage was mainly based on a business requirement to create an actionable task flow for travel agents. Agents should be able to complete tasks and grow their business all in one place. Here are a few design approaches I took and why: 1. Tightened up the navigation items at the top, leaving only the very necessary drop-down menu items that agents could access at all times 2. Changed the service options from tiles to icons, allowing for a lighter and more current feel. There was a request for highlighting agent information prominently so I created a rotating carousel which would provide insights (i.e. daily status and KPIs) and information on the tool (new features, etc.) 3. A vertical menu was introduced for better flow and organization. The overall width of the page increased to better accommodate the information within each tab. Developed and integrated the To Do's tab where automatic and manual follow up activities remind agents to complete various actions to see the completion of a client's trip, to stay engaged with the client and to help improve close rate 4. New features such as being able to snooze a task was created in response to a need for dealing with a task at a later date. New UI elements such as unread notifications and high priority to-do's helped achieve the framework for a task-oriented dashboard</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/kt-landingpages-m2fx9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536700897943-XY44QE7IGHWOAZVQ3JEX/Italy-ExitPage4.jpg</image:loc>
      <image:title>Work - Country-Based Landing Pages - Created country based landing pages to drive sales leads for Kensington Tours. (Copy)</image:title>
      <image:caption>Created country based landing pages to drive sales leads for Kensington Tours. Iterated on different layouts to incorporate new tours, travel services, and promotions. Used Google Analytics to A/B test and measure conversion rates. Used appropriate imagery and copy to target audience with the aim of offering them something of value, and to convert a higher percentage of visitors into leads, while also capturing information about who they are, what they're looking for and what they've converted on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536698441482-WDTKL6N0YVMV64ND9K4X/Italy-LandingPage1.jpg</image:loc>
      <image:title>Work - Country-Based Landing Pages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/on-tap-rzn8l</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536696822597-5W31E89Z2OSWA60S2NCI/OnTap-Screens3.jpg</image:loc>
      <image:title>Work - On Tap Mobile App - Mobile app for beer lovers with a focus on prototyping and mobile app design. (Copy)</image:title>
      <image:caption>Mobile app for beer lovers with a focus on prototyping and mobile app design. On Tap was completed for a mobile app project at RED Academy in 2017 where I learned to apply design theory foundations to create engaging user interfaces for apps and websites with a focus on prototyping and mobile app design. The brief was to create an engaging, impactful and well-designed UI Library and apply it to wireframes and high-fidelity mockups. Since I love delicious beer and often find myself wondering which bar or brewery to visit, I came up with On Tap which provides beer lovers with a list of what’s on tap at the nearest brewery, or any brewery in Toronto.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/appdirect-homepage-hero-update-psb27</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617650220909-2YPQ064SIGCB7V6W8VDC/AppDirect+Hero+Update-Thumbnail.jpg</image:loc>
      <image:title>Work - AppDirect Homepage Hero Update</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054255853-VVC1M4GTUI052EQSTV74/AppDirect+Hero+Update-FullPg.jpg</image:loc>
      <image:title>Work - AppDirect Homepage Hero Update</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/virtuoso-magazine-ad-chbf6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536625194252-RWMWG4MTD7UYQ8ORZ26W/VirtuosoMagazine6.jpg</image:loc>
      <image:title>Work - Virtuoso Magazine Ad - Innovated a visual template for new branding and slogan, Travel Becomes You, to apply across all marketing material in web and print mediums. (Copy)</image:title>
      <image:caption>Innovated a visual template for new branding and slogan, Travel Becomes You, to apply across all marketing material in web and print mediums. Presented the idea of splitting the image into black and white on one side and colour on the other. The colour part would encompass the Becomes You sentiment which represents travel coming to life when there is a personal connection present.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/sem-landing-pages-kp5x2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1616805025592-0NOETWSLV1YHS775XLSD/SEM-Thumbnail.jpg</image:loc>
      <image:title>Work - Search Engine Marketing Landing Pages - Supported the launch of new SEM keyword campaigns by creating a user-focused design structure that supported narrative and intended action. (Copy)</image:title>
      <image:caption>Supported the launch of new SEM keyword campaigns by creating a user-focused design structure that supported narrative and intended action. Drove web marketing initiatives related to the launch of SEM landing pages targeted to SaaS, CEOs and Telecom Product Managers, using 3 SEM keywords (Subscription Commerce, Recurring Billing, Marketplace). Built with the intention to scale the pages, not heavily relying on any particular visuals, but more so a holistic brand experience where visuals support the content. Promoted an “invisible design” philosophy whereby visual elements don’t take away attention from the campaign goals but rather supports the messaging and call-to-action. Optimized flow of assets leading to a consultation offer, from social ad and email to landing page and thank you email. Collaborated closely with demand generation and product marketing teams to determine layout of key messaging and to create visuals that accurately translates the product to the right audience or vertical.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617733670521-1X3FMXTCWWAAWOTCGBVX/SEM-FullPg-1.jpg</image:loc>
      <image:title>Work - Search Engine Marketing Landing Pages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054043664-5VQVN8G053GIYIDDEL80/SEM-FullPg-2.jpg</image:loc>
      <image:title>Work - Search Engine Marketing Landing Pages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054046123-IL8ESTSVUNDE7P68YZDK/SEM-FullPg-3.jpg</image:loc>
      <image:title>Work - Search Engine Marketing Landing Pages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/tree-hotel-mp4ar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536856128708-4HEF2EKFXS4ILUP261EO/TreeHotel-Logos3.jpg</image:loc>
      <image:title>Work - Tree Hotel Website - Implemented innovative design concepts for the redesign including overall branding and UI pattern library and guidelines. (Copy)</image:title>
      <image:caption>Implemented innovative design concepts for the redesign including overall branding and UI pattern library and guidelines. Produced a logical, modern and compelling redesign for the Treehotel website with a revised, navigable structure and easily accessible booking form with the aim to convert leads into sales. Used beautiful and clear pictures of the hotel and activities to inspire and excite. Ensured simple and straight-forward language and messaging that is easily translated. Soft, flowing and organic shapes, earthy colours, forest imagery, breathable space and fluid movement used to conjure feelings of being in nature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536361782274-LDJ8VRD763V2THRN0RHT/TreeHotel-MoodboardStyleTiles.png</image:loc>
      <image:title>Work - Tree Hotel Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536361062637-A90ER1DCK1QEKGE1GXPU/TreeHotel-InterviewProfile.png</image:loc>
      <image:title>Work - Tree Hotel Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536619533404-H30MPHAQ1BA493VMSBGO/TreeHotel-SketchesInceptions.png</image:loc>
      <image:title>Work - Tree Hotel Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536187061877-E94VD3BX53JENYC44WTY/TreeHotel-Home.jpg</image:loc>
      <image:title>Work - Tree Hotel Website</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536348273977-HMQL13VQ7ZWH2R20038Q/TreeHotel-cabin.jpg</image:loc>
      <image:title>Work - Tree Hotel Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1536622354759-Z4BD1KZIHIVQ3JU250C8/TreeHotel-Mobile.png</image:loc>
      <image:title>Work - Tree Hotel Website</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/decoding-digital-podcast-7xmjp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1618070491464-4SOUP4XYTCL0LBB5I76G/DecodingDigital-Thumbnail.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast - Translated podcast campaign to web experience, driving views/listens on the website and bolstering brand awareness. (Copy)</image:title>
      <image:caption>Translated podcast campaign to web experience, driving views/listens on the website and bolstering brand awareness. Decoding Digital is a podcast about navigating the digital world, featuring founders, business leaders, and investors who are transforming the future of business. Collaborated with the content and development teams to create home and episode pages where visitors can learn about the podcast, subscribe to the feed, listen to the episodes, and view related materials. Ideated designs based on branding and contributed to the evolution of the narrative through the web presence. Worked efficiently with the development team, refining details before hand-off, continuing to iterate as we sought solutions to overcome new challenges and implemented a successful process for managing feedback and version control. Used an evolved understanding of the structural foundation and overall tone of the AppDirect website to integrate a brand new design and layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617733602390-UIT43KN0YOG8CQK7XXGM/PodcastHome-1.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617053544124-31D5MYVEY3EE41K8XC1O/PodcastHome-2.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617053545798-NRX2IF84B4KVOJWUR99D/PodcastHome-3.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617053546949-LB7YQ2IZMF5NBRXF6JL5/PodcastHome-4.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617053551781-I3OMBYYOL0BZD6T4W4P8/PodcastEp-1.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617053551654-WLAWHFN31GH4W2H0OYBQ/PodcastEp-2.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617053552492-LZZHA7VFA1Z0326LAN0T/PodcastEp-3.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054958335-Q5479IZAYGYQ7X8JMSRG/PodcastHome-1.jpg</image:loc>
      <image:title>Work - Decoding Digital Podcast</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yaaminidesigns.com/work-1/definitive-guide-to-subscription-commerce-3hr8w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1616864859885-O949KYKFSMTOCI6O1I9L/DefinitiveGuide-Thumbnail.jpg</image:loc>
      <image:title>Work - Definitive Guide to Subscription Commerce Web Experience - Led design and execution for an animated web experience that was initially going to an outside firm due to resource constraints. (Copy)</image:title>
      <image:caption>Led design and execution for an animated web experience that was initially going to an outside firm due to resource constraints. The Definitive Guide to Subscription Commerce web experience is a multi-page educational hub where visitors can access a rich set of content and resources around subscription commerce. It was nominated by Awwwards for its design, usability and creativity. Explored and solidified user journeys and user flows based on overall goals and business objectives, while mentoring the junior designer. Drove decisions and deliverables across the stakeholders to ensure delivery of a unique web experience within an aggressive timeframe. Determined goals and expectations, breaking down responsibilities and creating and managing tickets in Jira for the entire project. Provided status updates and check-ins on a regular cadence, while interpreting and clarifying ongoing stakeholder requirements. Collaborated with an outside agency to ensure the integrity of the vision was brought to life in the best possible way. Created and documented style guide/toolkit, drove creative direction on the animations and helped finalize design decisions with ongoing insights and suggestions around improvements, best practices and alignment with the brand. Met goal of increasing overall engagement on the AppDirect website with average time on page currently at 4:10min (average is just below 2min) and lower bounce rate sitting at 21% (average is at 27%). AppDirect saw about 30% of its traffic come from awwwards.com, which surpasses top traffic sources of organic and direct.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1618072763267-KZY9YGMWCGLGDIS02KIJ/DefGuide-FullPg-1.jpg</image:loc>
      <image:title>Work - Definitive Guide to Subscription Commerce Web Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1618072754752-17WOO7LQHRLK74O8LV7E/DefGuide-FullPg-2.jpg</image:loc>
      <image:title>Work - Definitive Guide to Subscription Commerce Web Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1618072774750-74U254EU7IW58SBUYZFN/DefGuide-FullPg-3.jpg</image:loc>
      <image:title>Work - Definitive Guide to Subscription Commerce Web Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1618072779233-T0QSZXJVFWQ1W7KKWEPC/DefGuide-FullPg-4.jpg</image:loc>
      <image:title>Work - Definitive Guide to Subscription Commerce Web Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1618080274831-Z4EDW9H9UXTRIFTUOM68/DefGuide-FullPg-9.jpg</image:loc>
      <image:title>Work - Definitive Guide to Subscription Commerce Web Experience</image:title>
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    <loc>https://www.yaaminidesigns.com/work-1/addon-store-rffty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1616794392516-ERWH3T61QZXG4TDQGPGU/AddOnStore-Thumbnail.jpg</image:loc>
      <image:title>Work - AppDirect Add-On Store - Drove solutions and outcomes, based on research and data, that extended the initial scope of updates resulting in UI/UX that provides the flexibility of a website with marketplace capabilities. (Copy)</image:title>
      <image:caption>Drove solutions and outcomes, based on research and data, that extended the initial scope of updates resulting in UI/UX that provides the flexibility of a website with marketplace capabilities. AppDirect’s Add-On Store is a robust ecosystem of partner solutions providing specialized capabilities that can be quickly added to enhance marketplace functionality and the customer experience. (is a place where customers can go to extend their platform functionality with the third-party solutions and integrations that AppDirect partners with.) As lead designer and key stakeholder, collaborated with product marketing to create the brief, capturing the needs of the audience with different value drivers and helped to aggregate that information into objectives and categories. Defined clear user journeys and promoted building additional pages to house key considerations - for example, pages that feature more educational content and customer success stories to help customers determine the optimal solution, based not just on features, but also real-life success stories from their peers. Helped create questions for customer interviews, participated in interview sessions and used the findings to drive meaningful updates to content and designs (e.g adding a “How It Works” section to the homepage). Iterated designs based on both customer and internal feedback and overcame challenges through evidence-based solutions and influencing teammates to do the same. Took ownership of UI/UX design and executed on the designs and visual language independently, consistently aligning with the team and project goals and formalized a QA approach to deliver a high-quality and responsive site.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617079740527-NT4LZTOMDTS7J1DL5BPH/AddOnStore-FullPg-1.jpg</image:loc>
      <image:title>Work - AppDirect Add-On Store</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054815349-NP3KYBZTKNH8KTLL81XJ/AddOnStore-FullPg-2.jpg</image:loc>
      <image:title>Work - AppDirect Add-On Store</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054820407-SSSGV4TBA38N34AQ9AYW/AddOnStore-FullPg-3.jpg</image:loc>
      <image:title>Work - AppDirect Add-On Store</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054824552-E7S1AFYLACCMJK6N1PYQ/AddOnStore-FullPg-4.jpg</image:loc>
      <image:title>Work - AppDirect Add-On Store</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054830110-IA6RNMG5YQW1GOS1RWUW/AddOnStore-FullPg-5.jpg</image:loc>
      <image:title>Work - AppDirect Add-On Store</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1617054839842-URIRMEZV3SBTI2GKGL4H/AddOnStore-Thumbnail.jpg</image:loc>
      <image:title>Work - AppDirect Add-On Store</image:title>
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    <loc>https://www.yaaminidesigns.com/work</loc>
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    <lastmod>2026-05-31</lastmod>
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    <loc>https://www.yaaminidesigns.com/work/personalwork-wgxj5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1522958636575-S2MRMQQWT3Z70IA9HE4Y/yaaminitravels.png</image:loc>
      <image:title>Work - Personal Work - Travel Stories (Copy)</image:title>
      <image:caption>Travel Stories http://yaaminitravels.com/</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1522958644111-JDVOZU90O4TC5YR24YRX/wedding.jpg</image:loc>
      <image:title>Work - Personal Work - Our Wedding Website (Copy)</image:title>
      <image:caption>Our Wedding Website http://yaaminiandryan.nfshost.com/</image:caption>
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    <loc>https://www.yaaminidesigns.com/work/schwane-hwcgl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1522947214866-7XA50ETM77F50946BZJF/HotelCompare.jpg</image:loc>
      <image:title>Work - Hotel Compare</image:title>
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    <loc>https://www.yaaminidesigns.com/work/trip-itinerary-builder-7l729</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1524149092279-7DIRLVUTG3V3D8Q11HC0/ADX-ItinBuilder-A.jpg</image:loc>
      <image:title>Work - Trip Itinerary Builder</image:title>
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    <loc>https://www.yaaminidesigns.com/work/gebaude-w4ddm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1522950824156-RFKAZRWU3KLMK9B34JA0/VietnamVid.png</image:loc>
      <image:title>Work - Print &amp; Video</image:title>
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    <loc>https://www.yaaminidesigns.com/work/maritime-yhphj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1522945846241-OSK2YOJZLGUXG9W54QVF/KT-Homepage.jpg</image:loc>
      <image:title>Work - Website Redesign</image:title>
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    <loc>https://www.yaaminidesigns.com/work/traveledge-intranet-z6nzh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1532620456223-EM0EI7PUZKSEVXB6K77D/TEintranet-Homepage.jpg</image:loc>
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      <image:title>Work - Travel Edge Intranet</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1532620455435-FDUC5XQX0U4X0SB5VMMQ/TEintranet-ResourcesPage.jpg</image:loc>
      <image:title>Work - Travel Edge Intranet</image:title>
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    <loc>https://www.yaaminidesigns.com/work/weg-es4bg</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-05-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1522949990565-UF11YW4M4AMSCEYU6DD9/GmailAd1.jpg</image:loc>
      <image:title>Work - Google Ads</image:title>
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      <image:title>Work - Google Ads</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1522949671539-8SGHR2TGTBDQBZ2BA2TX/GmailAd4.jpg</image:loc>
      <image:title>Work - Google Ads</image:title>
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    <loc>https://www.yaaminidesigns.com/work/pier-hxb5z</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-05-31</lastmod>
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      <image:title>Work - Landing Pages</image:title>
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      <image:title>Work - Landing Pages</image:title>
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      <image:title>Work - Landing Pages</image:title>
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    <loc>https://www.yaaminidesigns.com/work/gipfel-gjtkx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1524063511087-UNY99ZIW1P552ATUTXDG/ADX-Dashboard-A.jpg</image:loc>
      <image:title>Work - Dashboard Redesign</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1524063511346-9SURT9MY3LO8TF0GQUHA/ADX-Dashboard-B.jpg</image:loc>
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    <loc>https://www.yaaminidesigns.com/work/nebel-g763g</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ac643e45cfd7998dfdd7763/1523371333806-MS893E933YMFTJQFP31U/Virtuoso.jpg</image:loc>
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    <loc>https://www.yaaminidesigns.com/work/nacht-pgz8w</loc>
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    <lastmod>2026-05-31</lastmod>
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    <lastmod>2026-05-31</lastmod>
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    <loc>https://www.yaaminidesigns.com/work/treehotel-5cyb4</loc>
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    <lastmod>2026-05-31</lastmod>
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      <image:title>Work - Add-On Store - I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. (Copy)</image:title>
      <image:caption>I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering. Description goes here</image:caption>
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    <image:image>
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      <image:title>Work - Add-On Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457575493103-BTOZ92NOXRSLWCVCQC2G/square-split-white.jpg</image:loc>
      <image:title>Work - Add-On Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626556-8HKUG4OG1B1E0U43VXJE/logo-white.jpg</image:loc>
      <image:title>Work - Add-On Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626487-2N6RPVQ4Z52U3230XMXW/logo-black.jpg</image:loc>
      <image:title>Work - Add-On Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452554710466-2HF0KO4XUF6JUYIWAG8B/shirt-landscape.jpg</image:loc>
      <image:title>Work - Add-On Store</image:title>
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