Laptop displaying a podcast webpage titled 'Decoding Digital' with images and text about digital thought leaders and principles, on a gray desk with a white mug to the left.
Laptop displaying a podcast webpage titled 'Decoding Digital' with images and text about digital thought leaders and principles, on a gray desk with a white mug to the left.

Decoding Digital Podast

AppDirect — Technology podcast

Designed and launched a branded web experience for AppDirect’s Decoding Digital podcast, translating the series into an engaging digital destination that increased episode discovery, listening, and brand awareness.

Role

Lead Product Designer

Focus

Visual Design · UX Design · Content Experience · Brand Integration · Cross-Functional Collaboration

Impact

Created a scalable podcast experience integrated within the broader AppDirect ecosystem.

A digital presentation or branding guide titled 'Decoding Digital' with slides outlining company overview, logo, color palette, imagery, typography, applications, and branding elements. The slides feature a blue, white, black, and red color scheme, with various graphics, logo variations, and sample device displays.
A digital presentation or branding guide titled 'Decoding Digital' with slides outlining company overview, logo, color palette, imagery, typography, applications, and branding elements. The slides feature a blue, white, black, and red color scheme, with various graphics, logo variations, and sample device displays.

Opportunity

AppDirect’s Decoding Digital is a podcast featuring founders, business leaders, and investors shaping the future of digital business. The goal of the project was to translate the podcast brand into a compelling web experience that increased episode engagement, encouraged subscriptions, and expanded brand awareness within the broader AppDirect ecosystem.

Design goals

  • Create a cohesive digital extension of the podcast brand

  • Drive podcast listens, subscriptions, and engagement

  • Design flexible templates for episode content and related materials

  • Integrate the experience seamlessly within the existing AppDirect ecosystem

  • Establish scalable workflows for collaboration, iteration, and content management

Screenshot of the AppDirect website showcasing its platform extension features, solutions for business objectives, customer success stories, popular products like BlueSnap, Salesforce, G2, and WalkMe, and partner integrations with Coveo and Attitude.

Visual design

Collaborated with content and development teams to design homepage and episode page experiences where visitors could explore episodes, subscribe to the podcast, listen directly on-site, and access related content.

Contributed to the evolution of the visual narrative by translating podcast branding into a web experience that aligned with the tone, structure, and design language of the broader AppDirect platform while introducing a distinct and engaging identity for the series.

Collaboration & execution

Worked closely with developers throughout implementation to refine interaction details, solve technical and UX challenges, and iterate on solutions prior to handoff and launch. Established collaborative feedback and version-control processes that improved communication, streamlined iterations, and supported efficient delivery across teams.

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