Country-Based Landing Pages
BRANDING | UX/UI | METRICS & TESTING
Created country based landing pages to drive sales leads for Kensington Tours.
Iterated on different layouts to incorporate new tours, travel services, and promotions. Used Google Analytics to A/B test and measure conversion rates. Used appropriate imagery and copy to target audience with the aim of offering them something of value, and to convert a higher percentage of visitors into leads, while also capturing information about who they are, what they're looking for and what they've converted on.
