Search Engine Marketing Landing Pages
BRANDING | PRODUCT MARKETING DESIGN | A/B TESTING
Supported the launch of new SEM keyword campaigns by creating a user-focused design structure that supported narrative and intended action.
Drove web marketing initiatives related to the launch of SEM landing pages targeted to SaaS, CEOs and Telecom Product Managers, using 3 SEM keywords (Subscription Commerce, Recurring Billing, Marketplace).
Built with the intention to scale the pages, not heavily relying on any particular visuals, but more so a holistic brand experience where visuals support the content. Promoted an “invisible design” philosophy whereby visual elements don’t take away attention from the campaign goals but rather supports the messaging and call-to-action. Optimized flow of assets leading to a consultation offer, from social ad and email to landing page and thank you email. Collaborated closely with demand generation and product marketing teams to determine layout of key messaging and to create visuals that accurately translates the product to the right audience or vertical.
